Optimizing Heritage Study Tour Spaces in Tourist Attractions: A Scene Theory Approach

Abstract

This study focuses on consumer groups participating in Intangible Cultural Heritage (ICH) study-tour, conducting field surveys through questionnaire distribution at major historical and cultural sites in Nanjing, including Xinanli Historic Block, Nanjing Yunjin Museum, and Nanjing Chaotian Palace Museum - all recognized hubs for ICH study-tour.Employing scene theory as the analytical framework, the research examines tourists' perceptions and expectations regarding ICH study tour spaces, identifies key factors influencing visitor satisfaction, and proposes corresponding spatial optimization strategies.The empirical results demonstrate that among the subjective perception dimensions of ICH study tour spaces, dramatic quality exerts the most direct impact on satisfaction (β=0.609, p<0.001). While authenticity and legitimacy influence satisfaction indirectly through mediating variables, legitimacy shows a significant negative effect on dramatic quality (β=-1.110). Based on these findings, we propose establishing a tripartite synergistic mechanism for ICH study tour spaces, characterized by: 1. Authenticity as foundation - preserving cultural veracity; 2. Dramatic quality as driver - enhancing interactive experiences; 3. Legitimacy as safeguard - ensuring policy compliance; This integrated approach aims to optimize ICH study tour spaces through balanced cultural preservation, engaging experiential elements, and regulatory coordination.