The Evolutionary Game of Deception and Supervision in Social E-commerce Supply Chains Considering the Impact of Public Opinion

Abstract

Social e-commerce is booming nowadays, and the extremely low marketing cost makes the phenomenon of merchant misreporting frequent. Aiming at the misrepresentation phenomenon of current social e-commerce merchants, we establish a tripartite evolutionary game model with social e-commerce platform, platform merchants and consumers as the main bodies, and study the strategic choices of each game body under different environmental conditions. The results show that the cost of social e-commerce supply chain system construction, reputation gain, extra income and the amount of punishment for violating merchants will have an impact on the tripartite game behavior; the violation of business profits and punishment are the key factors affecting the decision of misreporting by merchants.