Analysis of China's "Internet + Sports" Business Model

Abstract

The rapid development of information technology has changed the practice and operation mode of the sports industry. Realizing the integration of the Internet and sports is the primary problem to be solved in the current development of China's sports industry. "Internet + Sports" is of great guiding significance to helping practitioners develop and transform the sports industry and realize the improvement of "quality". By combing the development of Chinese sports industry and extensive application of Internet, four trends of "Internet + sports": intelligent sports products, Internet + stadiums, Internet + sports mall, Internet + sports media.