Study on Graph Design Features of We Media Motion Graphic Under the New Media Environment

Abstract

Under the new media environment, people can spread information conveniently and quickly. For its concise contents and unique flattening design style, motion graphic (MG) can be used in all kinds of fields. Through MG cases comparing used in Star Master, Youdaoli MG, Dynamic Beijing News, UFO Talk, this paper makes research on MG graphic design features and analyze the advantages of MG creation to provide design guidance for other we media on MG applying. During the creation of MG, design of replacing complexity by simplicity should be more used to transit information directly and guarantee the concise frames. Meanwhile, it can improve visual perception through details added appropriately. In design, it is necessary to avoid using excessive purity color and large number of colors comparing to attract the audience’s attention. In we media concerned on news, it is better to apply news pictures to increase the formation persuasiveness.