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FIEM038.pdf

Article Title : Analysis of the Impact of New Technology Environment on Marketing Innovation of Small and Micro Enterprises
Author(s) : Wei Gao, Xin Liu
Corresponding Author : Wei Gao
Keywords : New Technology, Small and Micro Enterprises, Marketing Innovation.
PDF : http://download.BCPub.org/proceedings/2020/FIEM2020/FIEM038.pdf
Abstract

As economy and technology develop in leaps and bounds, especially along with the emergence of new technologies, the marketing of small and micro enterprises has suffered enormous impact. As a result, problems such as backward marketing concepts, the quality of marketing managers and poor brand management have arisen one after another. This thesis principally explores the influence of new technology environment on marketing innovation of small and micro enterprises.

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