Based on the survey data of family farms in Jiangsu Province, the operating efficiency of family farms in Jiangsu Province is calculated based on the data SFA analysis method, and on this basis, the factors that affect the operating efficiency of family farms are established by establishing the DEA model analysis. , The average value of total agricultural income, total cost, and net income of farmers’ professional cooperatives is significantly higher than that of large professional households and family farms, and the average value of total agricultural income per unit area of farmers’ professional cooperatives is significantly higher than that of large professional households. Therefore, there is no significant difference. The overall sample overall regression model passes the F test, and the registered trademark factor has a significant positive impact on operating efficiency, while the agricultural insurance factor has a significantly negative impact on operating efficiency. Finally, this paper establishes a family rural information management system to realize the management information of the family farm and improve the operation efficiency of the family farm.