The Jiangsu section of the Beijing-Hangzhou Grand Canal is 690km long and flows through 8 cities. There are a lot of historical and cultural relics along the banks of the river. Through investigation, it is found that in the current protection and development process, there are insufficient cruise ship culture and the characteristics of the ancient town block. Problems such as enclosure bans and high fees are common, and the cultural shaping of cruise ships, the characteristic development of canals in ancient town blocks, reasonable fees, and planning for open areas are needed. Coordinating protection and development, research and popularization, not only must be well protected the long and splendid culture of the Beijing-Hangzhou Grand Canal must be passed down and carried forward.