Boya Century Publishing

Academic
Efficient
Fast
Set Homepage | Favorite
Article Details

HASS068.pdf

Article Title : The Influence of "Cute" Animal Image on IP Image Design
Author(s) : Qian Yang
Corresponding Author : Qian Yang
Keywords : IP Image; Animal Image; Cute Culture.
PDF : http://download.BCPub.org/proceedings/2021/HASS2021/HASS068.pdf
Abstract

Cute culture has become a popular culture pursued by young people. Throughout the IP image of world-famous brands, "cute" is an indispensable seasoning, and the charming animal image is a good carrier to express "cute". This paper will explore the potential user psychology behind "cute" by studying the characteristics, causes and effects of "cute", and analyze the modeling and promotion methods of popular brand IP image, and summarize the influence of "cute culture" on brand IP image design, so that IP image can better empower the brand.

Contact email:contact@bcpub.org
Journals
Proceedings