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HASS065.pdf
Article Title : Research on Brand Design of Tourism City based on Visual Impression
Author(s) : Yicong Chen, Yisong Chen
Corresponding Author : Yisong Chen
Keywords : Brand Design; Urban Visual Image; Visual Impression.
PDF : http://download.BCPub.org/proceedings/2021/HASS2021/HASS065.pdf
Abstract

China is rich in tourism resources and has a huge number of tourism cities, tourism consumption forms are developing towards diversification, the role of tourism city brands is also constantly improving. This paper takes the visual impression as the starting point, studies the brand design of tourism cities, and proposes the construction strategy of the city tourism brand design based on the visual impression, to promote the good development of the tourism industry, makes the best use of the resources of China’s tourism cities for tourism, and provided core driving force for tourism economy.

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