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HASS023.pdf
Article Title : Product and Advertising Design of PetFert
Author(s) : Yangbingsong Xia, Thomas Wilkinson and Claudia Dowling
Corresponding Author : Yangbingsong Xia
Keywords : Product Design; Advertising Design; Brand Design.
PDF : http://download.BCPub.org/proceedings/2021/HASS2021/HASS023.pdf
Abstract

This paper analyses a pet care and gardening industry brand, call "PetFert" in AU, and exhibition some details of its product and advertising design. On the other hand, makes an in-depth exploration from the aspects of brand packaging design planning and theme, structural design and element extraction, design positioning and style, media and promotion, etc. It proposes that innovation and promotion should be done well while focusing on brand product design, to enhance the added value of products.

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