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HASS010.pdf
Article Title : Research and Construction of the Holistic View of Book Binding Design from the Perspective of Gestalt Psychology
Author(s) : Jie Chen
Corresponding Author : Jie Chen
Keywords : Gestalt Psychology; Book Binding Design; Book Integrity.
PDF : http://download.BCPub.org/proceedings/2021/HASS2021/HASS010.pdf
Abstract

First of all, this paper explains the theoretical concept of Gestalt psychology, it analyzes the holistic view of books from the perspective of Gestalt psychology for perceptual organization law and synesthesia metaphor, it pays attention to the influence of experience and behavior on the phenomenon perception under the subjective initiative of people, and it mobilizes sensory perception to construct the "Gestalt" of books. In the book binding design process, the complete communication of book intention grouping space as orientation, the internal and external expressions of book binding design are discussed from color, format, structure, material other aspects, the method of building the integrity of book binding is put forward and book binding design is innovated on this basis, so make the books have multiple values.

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