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EDMI025.pdf

Article Title : Market Analysis and Strategy of Pharmaceutical Industry
Author(s) : Yahan Che, Clinton Yu, Siyuan Zhao, Ran Wang, Jinglei Xu
Corresponding Author : Yahan Che
Keywords : Healthcare Industry; Global Pharmaceutical Market; Pharmacy Industry Conditions.
PDF : http://download.BCPub.org/proceedings/2021/EDMI2021/EDMI025.pdf
Abstract

Pharmaceutical industry is very important to people's life. In this paper, we first analyze the characteristics of the Chinese and foreign pharmaceutical industry and the market size of the global pharmaceutical industry, and on this basis, we study the differences of pharmaceutical marketing strategies between China and the United States. The current situation and development of pharmaceutical market in China and the United States were compared and analyzed.

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