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EDMI024.pdf

Article Title : Talking about the Marketing Strategy under the High Turnover Mode of Real Estate-- Taking the Xincheng Langyue Project in Kunming as an Example
Author(s) : Chi Lin, Lihui Rong and Lifeng Dong
Corresponding Author : Chi Lin
Keywords : High Turnover; Marketing Strategy; Cash Flow Return.
PDF : http://download.BCPub.org/proceedings/2021/EDMI2021/EDMI024.pdf
Abstract

In the real estate industry, high turnover is the core competitiveness of an enterprise. "High turnover" aims to achieve high-speed circulation, reduce the time occupied by corporate funds, reduce interest expenses, and thereby greatly increase the utilization rate of funds. This article mainly takes an actual project as an example to explain how companies can adopt marketing strategies and measures to avoid risks under the high-turnover mode, so that the project can achieve rapid cash flow.

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